Our Story

Baublerella keeps life simple, clean & pretty.

Created by a Mompreneur looking for ways to simplify life coupled with the desire to use products safe for her family led to this collection of Pretty Little Problem Solvers.

“An idea sparked when I wanted a natural jewelry cleaner to clean my diamond ring. Always in a rush, I also wanted the option to clean my jewelry on-the-go," says founder Chevis Douville. The Bling Brush® Jewelry Cleaner, imaginative for its time, was developed; followed by the Glitzy Glove®, a hand-crafted mitt to clean sterling silver and gold jewelry.

In 2015, Baublerella launched in boutiques from New York to Beverly Hills & quickly garnered attention from department stores who loved how pretty these practical products looked on the shelf. Baublerella has now shipped to over 6,000 stores nationwide and has been featured on The Today Show and Good Morning America and seen in numerous publications such as People, Real Simple, and Town & Country.

This inspired, woman-owned business works with a team of fearless females to develop, design & manufacture these clean crafted products. Each fine ingredient is deliberately chosen & products are non-toxic so they are safe for you and the world around you.

The collection originated in jewelry care inspired in part by Chevis’ Granny Dixie, a sassy lady who loved her baubles, but has evolved into a collection of Pretty Little Problem Solvers all created out of a need.

“When my little girl started walking, she was always getting blisters from shoes. I went in search of a product to prevent blisters from forming and found waxy products laden with fragrance, which can be irritating to skin.” This problem led to Blisters Bee Gone®, the company’s latest solution to prevent blisters from ballet flats, heels, and sneakers.

“On a journey to leave the world better than I found it, I strive to be an active role model for future generations and provide support for young girls. We live in a time of femfulliment. We can be playful yet poised, and know when to be powerful, not overpowering. We write our own rules,” says Douville. To support this, a portion of profits from every Baublerella product sold are donated to organizations helping instill confidence in young girls.

We hope you find comfort and joy with our collection developed with a lot of heart and a whole lot of lattes. You can find Baublerella at your local boutique by visiting our store locator or you can shop here where orders over $30 always ship for free and are backed by our Happiness Guarantee.

Humble beginnings

Our story begins in a small shop with a small team. With nothing but passion and a dream our brand was born.

Quality first

We started making the products we wanted to see in the world and we did this with an uncompromising approach to sustainability.

Free returns

Returns within 30 days receive a full refund.

Worldwide shipping

Ship anywhere, rates available at checkout.

24/7 support

Call us anytime at 1(800) 555-1234.