I don’t know if it’s my love of the feminine or my southern upbringing during the Laura Ashley era, but I’ve always been fond of bows. While it’s been a design staple for centuries in many cultures, the bow is having a major moment.
 
Coquette is trending on TikTok although the meaning for the aesthetic differs from the literary meaning. The dainty style is associated with florals and frills with a dash of playfulness, and these trending looks embrace the bow. While we personally wouldn’t attach the “coquette” moniker to this style, the virality of it is undeniable.
 
Baublerella has always highlighted the feminine. Our brand combines the playful style of the modern woman with the sophisticated refinement of old Hollywood glamour. Through this lens, we created Baublerella: a collection of lovely luxury products that are useful and beautiful.
 
Below are a few of our favorite styles that highlight the bow along with a look back of our use of bows at Baublerella through the years.